Scaled India's largest wedding platform by 40K vendors in 12 months, achieving 94% revenue growth
Manual processes causing 40% vendor churn
Rapid user growth exposed critical inefficiencies in vendor management, creating quality issues and operational bottlenecks.
85% of time spent on repetitive tasks
$10K monthly in operational overhead
User experience degradation
30% increase in customer complaints
High-value vendors leaving platform
40% vendor churn rate
Led cross-functional team and redesigned vendor acquisition process, managing stakeholder alignment and change adoption across sales, marketing, and operations.
Implemented Salesforce automation and Excel analytics to streamline vendor onboarding and quality management.
Designed Salesforce-based automated vendor verification reducing manual work by 70%.
Action: Collaborated with engineering team to build workflow automation.
Result: Manual verification time reduced from 4 hours to 10 minutes per vendor
Created data-driven vendor quality scoring system using Excel analytics.
Action: Analyzed historical performance data to build predictive quality metrics.
Result: 85% reduction in duplicate listings, 45% improvement in vendor quality scores
Established weekly stakeholder reviews and process training programs.
Action: Managed change adoption across sales, operations, and engineering teams.
Result: 95% team adoption rate, zero process rollbacks
Created specialized teams for lead generation, vendor onboarding, and quality control.
Action: Coordinated 40-person team to streamline end-to-end onboarding processes.
Result: 4.3/5 stakeholder satisfaction score across C-suite
2.5x ROI within 12 months